One common decision is choosing between micro influencers and macro influencers. Micro influencers often build stronger trust and engagement within niche communities, while macro influencers offer broader reach and faster exposure.

The best option depends on brand goals, campaign budget, and target audience.

For a complete beginner guide to influencer marketing in Myanmar, read here: https://thetthetwai.com/blog/influencer-marketing-in-myanmar-a-beginners-guide